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SEO Services
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Search Engine Optimization & Internet Marketing Services
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Our search engine marketing services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site in the search engines. These factors include your competition, how much marketing you have already done for your site, your website’s content and theme, your business objectives, and of course, your search engine marketing budget. For a customized quote on Internet marketing services for your website, request a proposal.
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| 12 very important points to get your web site optimized |
| 1. How Search Engines Work |
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Search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
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| 2. Differences between the Major Search Engines |
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Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important.
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| 3. Choosing the Right Keywords to Optimize For |
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If you have a site about dogs, “dog” is a mandatory keyword but if you do not optimize for more words, like “dog owners”, “dog breeds”, “dog food”, or even “canine”, success is unlikely, especially for such a popular keyword.
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| 4. Keyword Density |
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Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords.
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| 5. Keywords in Special Places |
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Keywords in the page title, the headings, the first paragraphs count more that if you have many keywords at the bottom of the page.
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| 6. Inbound (Backlinks) and Outbound |
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Inbound links, or backlinks, come from an external site to yours
Outbound links are links that start from your site and lead to another one
Backlinks are very important because they are supposed to be a measure of the popularity of your site among the Web audience.
For internal links use text links rather than buttons, images or flash, use Alt tag in case of image links.
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| 7. Anchor text |
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Use proper text in anchor, using keywords in anchor text is really effective.
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| 8. Link Practices That Are To Be Avoided |
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Purchasing links in bulk is a practice to be avoided. Since bought links are a way to manipulate search results, this practice gets punished by search engines.
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| 9. Meta Tags |
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A couple of years ago tags were the primary tool for search engine optimization and there was a direct correlation between what you wrote there and your position in search results. However, algorithms got better and today the importance of metadata is decreasing day by day, especially with Google.
But using meta tags does no harm.
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| 10. Content Is King |
Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success. An alternative way to get fresh free content is RSS feeds.
>> Bold and Italic Text
Search engines read the and text and get the idea that what is in bold and/or italic is more important than the rest of the text. But do not use bold and italic too much – this will spoil the effect
>>Duplicate content
Search engines use duplicate content filter the removes the page. Its not a good habit to use stolen, duplicate text in website.
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| 11. Avoid Inline javascript |
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Search engines avoid links inside javascript. Javascript should be used as an external file.
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| 12. Static versus Dynamic URLs |
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There are a couple of good reasons why static URLs score better than dynamic URLs. First, dynamic URLs are not always there. Second, even if a dynamic page has already been generated by a previous user request and is stored on the server, search engines might just skip it if it has too many question marks and other special symbols in it.
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